'Sun Up' is the Cowboy Coastline's rendition of the classic "Endless Summer" image. Sun up
on the 'ranch' usually means getting to work, but for these Cowboy-Coastliners sun up means
surf's up. This beautiful picture gets a lot of interest and invokes a tremendous amount of
conversation about the "Cowboy Coastline" and the "Endless Summer." For many hard workers
an endless summer isn't such a fantasy, but repace the shovel with a surf board and
the quest for never ending sunshine begins.